Known HB: Identity

Summary

Known HB is a non-profit organization with aims to add growth into a community. The opportunity was being able to relocate to a diverse sect of Huntington Beach, California. The goal was to match who they were with the new community they would be serving.

The challenge was not going overboard with the already saturated surf/beach theme but have a sense of it to still appeal and identify with the interests of the community within the area.

The solution was to draw inspiration from relic marquee signs in the area and infusing it with a human touch to reference the new neighbors that have moved into the area over the years to speak to the mixing of people and groups in the area.

CLIENT
Known Huntington Beach

SECTOR
Non-Profit

DISCIPLINE
Art Direction
Logo
Identity
Collateral
Signage
Apparel