Cornerstone: Branding
Summary
Cornerstone Church is a non-denominational church located in Murphy, Texas, and was initially Cornerstone Murphy.
The challenge was that its current logo and identity was centered around their location that could change or expand over time. Also, there is an underlining stigma for churches because of its saturation within the “Bible Belt.”
The solution was to build an identity around something more fixed such as their deep-rooted ethos by turning the idea or symbol of an old and closed-minded church upside down and expressing their openness to conversations and communication with the community at large.
CLIENT
Cornerstone Church
SECTOR
Non-Profit
DISCIPLINE
Logo
Identity
Collateral
Signage
Merchandise