Burt's Bees: Enhancing the Essence of a Brand
Summary
Through brand strategy, I unearthed Burt's Bees' distinct heritage and values. This process enables the brand to connect with a fresh audience and stand apart from rivals, thereby boosting the brand's relevance and allure across multiple touchpoints.
We need to rediscover the brand essence and spirit.
CLIENT
Self
SECTOR
Beauty
DISCIPLINE
Strategy
Idenity
Art Direction
Illustration
Packaging
